9 Days to Launch: How We Created BrainSpan from the Ground Up

Sometimes the best work happens under the most impossible timeline. This is one of those stories.

The Problem Worth Solving

Cognitive decline is one of the defining health crises of our time. Nearly 7.2 million Americans aged 65 and older are living with Alzheimer’s today (roughly 1 in 9 people in that age group), and the projections are sobering. Yet for all the urgency, conventional medicine has offered patients remarkably little in the way of proactive, root-cause intervention. You wait. You watch. And by the time a diagnosis arrives, the window to act has often narrowed significantly.

LifeScape, a Scottsdale-based concierge medicine practice and a long-standing Radiant client, had no interest in accepting that reality. Their board-certified functional medicine physicians had already been offering APOE gene testing, a tool that identifies patients with significantly elevated genetic risk for Alzheimer’s, but they wanted to go further. Patients with concerning results, a family history of cognitive decline, or a diagnosis of mild cognitive impairment deserved more than medication or generic lifestyle advice. They deserved a real plan.

And it wasn’t just genetics. The Scottsdale area is home to people navigating long-COVID brain fog, traumatic brain injuries, mood disorders, mold and environmental toxin exposure, and a range of neurological challenges, all with deep ties to cognitive health, and all underserved by traditional care models. These patients were showing up with real symptoms: mental fatigue, memory concerns, difficulty concentrating, poor sleep, anxiety, and reliance on stimulants or sedatives just to function. They were looking for answers, not band-aids.

The Ask

In late 2025, LifeScape brought us a vision: design, name, and launch an entirely new, comprehensive brain health program before the new year. The goal was to capitalize on January’s annual window of health motivation — the moment when patients are most ready to invest in themselves.

There was just one catch: we had nine days.

Nine days in December, before the holiday break, to develop a full brand identity, messaging architecture, campaign assets, and launch strategy for a complex, multi-phase medical program. On a limited budget. With no existing name, no visual identity, and no campaign infrastructure. We said yes.

Building BrainSpan

The result was BrainSpan by LifeScape: The Precision Protocol for Cognitive Resilience and Clarity: a 10–12 week program built around functional medicine evaluation, personalized genetic and biomarker testing, clinical nutrition, Amen-certified brain coaching, and six months of digital support through the TruNeura app.

In nine days, our team produced a complete launch ecosystem: a program name and full visual identity, a dedicated landing page, a custom Brain Health Screener that let prospective patients self-assess and self-qualify, a segmented email campaign tailored to both LifeScape’s concierge members and a broader prospect list, short-form physician video content, custom social graphics for organic and paid distribution, a site-wide website popup, and a long-form blog post. Every tactic connected back to a single call to action: complete the screener, submit an interest form, and schedule a complimentary information session.

The Brain Health Screener deserves a special mention. Rather than asking patients to take a leap of faith, we built a self-assessment quiz that scored cognitive health risk across key indicators and guided each respondent toward the appropriate level of care. It served double duty: lead generation and patient education, in one low-friction step.

The Results

The results proved the power of the program, and the initial success of the campaign.

LifeScape saw a 584% ROI within the first 30 days. Of patients who submitted interest forms, 25% converted to paid program enrollments.

The email campaign reached both LifeScape’s concierge membership and a broader list of over 4,500 prospective patients. Click rates reached as high as 14.01% on certain sends — and across all four emails deployed between December 19 and January 5, there was not a single spam report. The landing page received 751 views with an average time on page of nearly four minutes.

Meta ad campaigns generated 20,295 impressions and a 3.84% click-through rate — more than four times the healthcare industry average of 0.83%. One BrainSpan Reel became LifeScape’s most shared post of 2026 to date. Across all BrainSpan content, Facebook and Instagram drove 3,398 views, 19 shares, and a 150% increase in external link taps on Instagram.

Patty Wynne, LifeScape’s Director of Practice Development and the voice behind the email campaign, put it simply: the Brain Health Screener was “easy for people to do, which will result in higher participation.” The emails? “Wonderful.”

What This Work Means to Us

Eight years of partnership with LifeScape meant we could move at this speed without cutting corners. We knew their voice, their patients, and the standards they hold their brand to. That trust created the conditions for something genuinely fast and genuinely good.

BrainSpan is a whole new category of care. One that asks patients and providers alike to treat brain health the way we treat heart health: as something to protect, measure, and optimize long before a crisis occurs. We’re proud of what we built. 

We’re also proud to have submitted it as an entry in this year’s Spectrum Awards, a recognition of the marketing work we believe sets the standard for our industry.

Wish us luck – we’ll keep you posted on how it goes! 🤞

Ready to see results like these? Whether you’re launching something new or looking to grow what you’ve already built, we’d love to hear about it. Schedule a discovery call with Radiant Marketing and let’s talk about what’s possible.