Engage Your Audience With These 4 Ideas
Are you struggling to engage your audience in a meaningful way? You don’t have to scrape the bottom of the barrel to make it happen. Here are some easy and concrete ways to engage your audience online—and the best part is, you can totally steal them from us (in fact, we hope you do!).
Our Best Ideas to Engage Your Audience
Use the Right Keywords
If you want to engage your audience, you have to make it easy for them to find you. The key to this is picking the right keywords when optimizing your content, creating your SEO strategy, and devising your social media presence. Keywords are the buzzwords and phrases that your ideal audience is using when online. But how do you find the right keywords? We love this guide from BackLinko for down and dirty keyword research basics.
Respond to Current Events
Too often, companies decide that they aren’t going to make a statement on political events. This is an interesting business move, because the motivation is almost always meant to avoid isolating fans and potential customers who might disagree with you personally. And while it’s certainly true that you don’t want to drive your audience away, responding to current events can be a great way to engage your audience and make your brand feel relevant to their everyday lives. You don’t have to talk badly about a politician you disagree with or spouse conspiracy theories to do it, either. For example: a simple Facebook post on election day reminding your customers to go out and exercise their right to vote is a completely nonpartisan and totally appropriate way to respond to current events.
Meet Them Where They Are
A recent Google study found that 90% of people will switch between devices (phone, computer, tablet, etc.) while accomplishing a single task. For marketers and small business owners, this means that it’s more important than ever to make sure that your brand has a presence that is optimized for web, mobile, and tablet viewing. Engage your audience on all platforms by making sure that your company’s website can be easily navigated no matter which device is being used.
Looking for effective ways to grab your audience? Try these 6 emotional triggers.
Be Visual
A lot of small business owners tend to be very mission-driven. And while that’s certainly admirable, the truth is that being focused solely on the work can hinder the effectiveness of your marketing. Don’t neglect the visual element of your business—in fact, you should be investing in cultivating a strong visual identity in order to draw in your target audience and engage them in your marketing efforts. Your visual identity should be based on your mission, your values, and the message that you want to project out into the world. If you haven’t already put thought into how your visual identity gets communicated on online platforms, advertisements and in your brick-and-mortar store, now is the time to do so. Check out ArtCreative’s must-know tips for creating a visual identity that rocks as hard as your business does.
