Inbound Marketing
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Marketing with a Magnet, Not a Sledge Hammer

Instead of purchasing ads, buying email lists or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord.

the inbound philosophy

Use CONTENT like blog posts, social messages and website pages to get in front of qualified leads online. The appropriate CONTEXT will position this content in a way that pulls the buyers through the sales funnel and personalizes marketing at scale. Consumers buy differently than they did ten years ago. Buyers are well-informed and often start with Google when researching options. There is a history of deceptive advertising, and consumers are skeptical.

Interruption doesn’t work. The media landscape is insanely cluttered – more types of media and a higher volume of each. But now technology has allowed consumers to avoid interruptive brand messages and seek out the information when they’re ready.

Instead, align your content with your customers’ interests to ‘earn permission’ to market to prospects and convert them into leads and close into customers. Once there, continue to delight them with this content.

Personalization + Context

As you learn more about your leads, you can better personalize messages to their specific needs and interests.
BUILD YOUR FOUNDATION

Lifecycle Marketing

Recognizing that people go through stages as they interact with you, and that each stage requires different marketing actions.
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A Multi-Channel Presence + Integration

Approach people where they are, in the channel they want to interact with you. When everything works together, you can focus on publishing the right content in the right place at the right time.
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build audience trust & create a brand they love.

A thorough and brand-aligned inbound marketing strategy can drive significant results for businesses of all sizes, within any industry. Discover how we’re impacting client’s growth.

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THE METHODOLOGY

Inbound marketing helps businesses attract, convert, close and delight visitors, leads and customers through a variety of channels such as social media, blogging, SEO, landing pages, forms and email.

Attract Strangers and turn them into website visitors. You want to attract people that will potentially become leads. Attract your ideal customer or buyer persona by creating valuable content.


Convert Visitors into leads by gathering their contact information by offering them something in return.


Close Leads into customers by nurturing them with engaging, inspiring content in email marketing and social media interactions.


Continue to delight customers and turn them into promoters through tailored messages and engagement.


Use the Right Tools to Get Results

ATTRACT:
Blogging, Social Media, Keyword Optimization, Site Pages

Crazy Fact: Companies that blog get 55% more website visitors, 434% more indexed pages and 126% more leads than those who don’t!


CONVERT:
Calls-to-Action, Landing Pages, Forms, Contacts Database


CLOSE:
Lead Scoring, Email, Marketing Automation, Closed-Loop Reporting


DELIGHT:
Social Media, Email and Marketing Automation

 

 

Did You Know?

Social media has a 100% higher lead-to-close rate than outbound marketing, and social media use has increased 356% since 2006 – 4.6 average hours per week is spent on social media.

On average, website traffic can increase 185% after reaching 1000 fans on Facebook.

How Inbound Works with HubSpot

With HubSpot, companies are able to analyze which marketing activities, audience segments and channels are driving the highest ROI in terms of visits, leads and customers. You can easily monitor the performance of all of your campaigns to identify areas to adjust or opportunities to capitalize on. No longer are you left wondering if your marketing is actually having an impact on your bottom line.

Let’s join forces.

Building the foundation for sustainable growth and a successful business takes time. Don’t wait any longer. Get started today and create & execute on a marketing strategy that drives real results for your business.

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